Photographed by David LaChapelle, the Moose Knuckles campaign showcases the Canadian brand’s Fall/Winter 2021 collection.

The new Moose Knuckles campaign featuring Emily Ratajkowski, Pete Davidson, and Adwoa Aboah at the forefront launches today in promotion for the Fall/Winter 2021 collection.

The campaign features the Comptoir Puffer and Tracadie Jacket on Ratajkowski, the Oar River Jacket and Naufrage Jacket on Davidson, and the Gataga Puffer and Afton Vest on Aboah.

Renowned photographer David LaChapelle utilizes his signature surreal environments and hyper-stylized imagery to bring to life the collection, transporting the three stars to a frozen landscape as a way of juxtaposing the extreme with the familiar in a way that allows consumers to question what they need from outerwear.

“Utility has a different definition at Moose Knuckles. We know our audience,” said the company’s new Creative Director Brody Baker. “They like to have fun, to have a good time, to create, and they’re spirited and full of energy. We wanted to create imagery that would resonate with their sensibilities. David’s world was the perfect fit.”

The FW21 collection is available online, in Moose Knuckles Stores, and luxury retailers worldwide. Additional campaign imagery and behind-the-scenes content will launch globally this fall.

Source : lofficielusa.com